The Saginaw Valley

The Saginaw Valley Web Site

An image is created by our experiences and perceptions. Attitudes are shaped by an image. A positive image creates a sense of wanting to be part of something. We want to make that "something" happen.  And we are. there is a sense of excitement about the changes taking place in our region. There is momentum and focus. People are making commitments and getting involved.

The Image Alliance is a committee of community and business people dedicated to improving the image of the Saginaw Valley, both internally and externally.

Many factors are driving our region's growth: economic development, infrastructure, revitalization, housing, arts, recreation and cultural environment. Developing a strong image that encompasses, develops and promotes each of these areas is vital to our prosperity and future.

Image Campaign Objectives

• Focus people on the future, not just the present
• Improve the self image of our region
• Unite our region with pride
• Change attitudes about the Saginaw Valley and inspire people to participate
• Improve how others view our region
• Encourage reinvestment and economic development
• Combat the negative misconceptions about the Saginaw Valley with positive facts

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